Why should I care about advertising on the Internet?

Why should I care about advertising on the Internet?

You should care about everything that affects your business. The Internet is truly in the spotlight right now, but it’s definitely not new. The Internet has been around since the early sixties, and all along has been used for information exchange between universities and governments. Just recently has “big business” realized the potential of advertising on the Internet. Commerce via the Internet is global yet affordable. Imagine that. You should care about advertising on the Internet because your business, however big or small, can reach the entire world, 24 hours a day, 365 days a year.

A small investment can go a long way. Depending on who you work with to do your Internet advertising, you could pay as little as nothing to get on the Internet. (We offer free Internet ads!) The key to advertising on the Internet is finding the right people to advertise with. The right people will tell you honestly if the Internet is an advertising avenue you should explore. They will evaluate your business and offer you affordable advertising options. They can give you statistics regarding the number of people that view your ads, and show you ways to make those statistics turn into profits. But BE CAREFUL, there are a lot of sharks out there just waiting to rip you off.

Done right, it can be HUGE. Look before you leap. The Internet will be there tomorrow, and there is no rush. Ask a lot of questions before you chose a company to put you on the Internet. Tell them you have three primary goals, and ask them how they will address them. Your first goal is to have as many people, “Net surfers” visit your Internet site as possible each day. Your second goal is to show your product or service in a way that is informative and exciting, yet fast. Your final goal is to get the “surfer” to respond to your ad, either by asking for more information or by actually buying something. They should be impressed, and able to address each goal readily and in plain english.

This feature originally appeared in MODE Magazine, July 1996.