Why should I care about advertising on the Internet?
A small investment can go a long way. Depending on who you work with to do your Internet advertising, you could pay as little as nothing to get on the Internet. (We offer free Internet ads!) The key to advertising on the Internet is finding the right people to advertise with. The right people will tell you honestly if the Internet is an advertising avenue you should explore. They will evaluate your business and offer you affordable advertising options. They can give you statistics regarding the number of people that view your ads, and show you ways to make those statistics turn into profits. But BE CAREFUL, there are a lot of sharks out there just waiting to rip you off.
Done right, it can be HUGE. Look before you leap. The Internet will be there tomorrow, and there is no rush. Ask a lot of questions before you chose a company to put you on the Internet. Tell them you have three primary goals, and ask them how they will address them. Your first goal is to have as many people, “Net surfers” visit your Internet site as possible each day. Your second goal is to show your product or service in a way that is informative and exciting, yet fast. Your final goal is to get the “surfer” to respond to your ad, either by asking for more information or by actually buying something. They should be impressed, and able to address each goal readily and in plain english.