Capital Blue: One-of-a-kind Wellness Store Opens in Lehigh Valley

Capital Blue: One-of-a-kind Wellness Store Opens in Lehigh Valley

Capital Blue, Lehigh Valley

On Saturday, December 15, Capital BlueCross opened Capital Blue, a 6,700-square-foot, one-of-a-kind health and wellness store in the Lehigh Valley. “We are excited for the public to stop by and check out the health and wellness services, insurance products, and convenient information on health that this unique store has to offer,” said Gary D. St. Hilaire, Capital BlueCross president & CEO. “We know that every individual has their own journey to good health and Capital Blue is the place for people to get started with personalized service.”

Capital Blue offers a healthy experience for everyone, regardless of their coverage. Both Capital BlueCross customers and non-customers can stop by the store to enjoy free Wi-Fi, take an exercise class, or attend a community event or health seminar. The store also has a Kids’ Zone that offers an interactive experience for children to explore the many ways they can stay fit and healthy. If a Capital BlueCross customer needs to check on the status of a claim, or review product options, the store’s friendly staff is always ready to accommodate, and most of the services offered at Capital Blue are free of charge, or low cost.

“Capital BlueCross has contributed so much not only to the physical well-being of the community, but also to the economic vitality of the entire Lehigh Valley,” said Tony Iannelli, president & CEO of the Greater Lehigh Valley Chamber of Commerce. “We and look forward to the impact Capital Blue will have on the health of our residents and community.”

Capital BlueCross has been the leading health insurer in central Pennsylvania and the Lehigh Valley for more than 70 years and employs over 1,800 people in the region. Capital BlueCross is committed to making health insurance simple for its customers and members through all the stages of life by offering nationally acclaimed customer service and a full range of innovative benefit programs for groups and individuals at competitive prices. By establishing a culture of caring, Capital BlueCross constantly strives to do more in order to deliver more for the men, women and children who depend on the company for their health insurance. The company continues to evolve to meet the individual needs of its customers, and the opening of Capital Blue is the most recent evidence of this charge. Headquartered in Harrisburg, Pa., Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association. More information about Capital BlueCross and its subsidiaries can be found by going to

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